![]() ![]() ![]() helps shoppers find the right product from the right seller at the lowest price. Canon PowerShot A590 IS Black Digital Camera Canon EOS Rebel XSi Black SLR Digital Camera Kitġ0. Sony BDP-S350 1080p Blu-Ray Disc PlayerĨ. Top 10 Categories and Percent Growth over Black Friday 2007ģ. ![]() Consumers are responding to aggressive promotions and price drops on popular electronics.” Thanksgiving and Black Friday traffic shows that value drives consumer spending. “Prior to the Black Friday weekend, 71 percent of shoppers intended to spend less money this holiday season compared to last year and 66 percent planned to give practical gifts, said Ron LaPierre, president of. Data from shows that online consumers are taking advantage of promotions on popular electronics including: LCD and Plasma TV’s, Blu-Ray Disc Players, Digital SLR Cameras, Laptops, and Video Game Consoles. 29, 2008 - ®, a part of Experian, today revealed that economic conditions motivate value-driven consumers which lead to an 11 percent increase in traffic year-over-year on Black Friday. Because we think that is the natural evolution of our business at least on the local side of things, and we see Snapette as giving us a running start into this ® Releases 2008 Black Friday Online Shopping Statistics Despite Slow Economy Traffic Increases 11 percent compared to Black Friday 2007Los Angeles, Calif., Nov. And that’s really at the heart of it and what’s most interesting about them to us. “We were really enthusiastic about the opportunity to partner with Snapette because they have a really interesting, and we think unique, platform that connects local retailers to consumers. People being out on mobile devices and doing research while shopping, location based offers, the ability to source local inventory,” Goldstein said. While Snapette has monetized on in-app brand storefronts, commerce will enable them to take a cut on sales, too.Īt the same time, that ability to drive consumers into stores - because that’s really what local is about - is a big part of what Snapette offers PriceGrabber. Although the app was initially fully focused on driving users into stores, she said that people don’t tend to think about their channels separately: a user just five blocks away from a store would rather buy on mobile if they’re already in the app. In the coming weeks Snapette will be launching in-app commerce, Paiji said. We bring nice capabilities in mobile and local.” But also we’re complementary to them in that they’re still a traditional e-commerce company 100%. “The hope is that we can drive more traffic to our app by leveraging their large audience base. “They have this great distribution with shoppers as well as with retailers,” Snapette co-founder and CEO Sarah Paiji told us. Although PriceGrabber does work with a number of clothing retailers, it has not focused on building out a differentiated user experience for the category, for which PriceGrabber’s one-size-fits-all approach is not ideal. It is Snapette’s presence in mobile, local shopping, and fashion that made it particularly attractive as an acquisition, Goldstein said. It seems that PriceGrabber is hoping to break ahead of the pack by thinking more creatively. The field of daily deals and price comparison sites is broad and unvaried a number of deals sites are just zombie aggregates at this point. ![]() PriceGrabber, on the other hand, is becoming more aggressive about its external growth opportunities, President Jeff Goldstein told us. Snapette, which will continue to operate independently of PriceGrabber, has gained access to a much larger retailer pool than its current 200 affiliates with this deal. The app aims to be the Yelp of fashion, a space within the local app scene that remains relatively undisturbed, by partnering directly with brands and retailers to give consumers a view of their local shopping scene. While PriceGrabber is a massive e-commerce aggregate in the same vein as PriceRunner and GetPrice and distributes its virtual catalogue to about 400 publisher partners, Snapette has kept its focus relatively small and local since it debuted at 500 Startups’ Demo Day in 2011. This is PriceGrabber’s first acquisition since it was founded in 1999. Snapette, a fashion app for local designer shopping, has been acquired by the comparison shopping and daily deals website PriceGrabber for an undisclosed sum. ![]()
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